Category: PORTFOLIO

HfG Schwäbisch Gmünd, Communication Strategies, Fall 2008. Instructor: Prof. Ulrich Schendzielorz

As our target for developing a communication strategy we chose a primary school (montessori) nearby. We first analyzed the situation of the school. The schools learning methods are some kind of special because it is a montessori school. One problem is that the school has to close if they don’t get more students. In our project we had an analysis phase and did research on the issue to get familiar with it. We identified the most important problems of the schooland after that created a strategy. So we made some decisions on goals and positioning of the school and pointed out the main idea of the strategy. Then we created a fact sheet with all information needed for the actual strategy.

There were different outcomes of the project. A moodboard, a Corporate Identity with typo, logo, colors and office equipments etc. as well as the development of different communicative actions like press releases, posters for the school, flyer etc.

Project in collaboration with another student, Sonja.

HfG Schwäbisch Gmünd, Communication Planning and Design, Spring 2008. Instructor: Prof. Joerg Beck and Mareike Graf.

This was a collaborative project for the entire master cohort of my year (6 students). We were briefed by the addiction agent of the regions government Mr. Weiß. He introduced himself and the network of eating disorders “Netzwerk Essstörungen Ostalbkreis” (NEO).
NEO is a network that wants to optimize the communication of existing therapies for eating disorders and at the same time they want to help patients and their affiliated to get easier onto the structures of the different therapies.
After the briefing we identified problems and goals of NEO and analysed protagonists and processes as well. Among other points we analysed the networks previous actions, the four disease patterns, the lifes of affected people, the ideals of beauty, our eating culture, as well as any previous actions on the issue eating disorders.

Some results came up. Our team used a wall in our office building as a work tool and even generated it with some modifications into a poster for the universities exhibition. I built a mirrow which makes people look very fat to show the deformed body picture of the people that have eating disorder problems. Some project analyzations were visualized on posters.

HfG Schwäbisch Gmünd, Typography, Spring 2008. Final Assignment – Book Cover Re-design. Instructor: Tanja Huber

I attended the typography course of the bachelor programm of communication design during my master studies at the University of Design Schwaebisch Gmuend.

The final assignment was the re-design of a book cover in a factual/functional (1) and illustrative (2) style. I chose the book “Laut und Luise” from Ernst Jandl. In tanslation the title means “loud and quiet” but the word quit is spelled wrong on purpose and becomes a German name. The book is about language and the wrong use of syntax and it is a very famous work. Ernst Jandl was an amazing writer, poet and artist. Read about him here: http://en.wikipedia.org/wiki/Ernst_Jandl

HfG Schwäbisch Gmünd,Typography, Spring 2008. Instructor: Tanja Huber

Because I came to design school without prior studies in design, I took the typography course of the BA program Communication Design during the first term of my masters. We learned typographical basics and made use of those in several projects.

This course was an incredibly helpful introduction to design and typography.